When To Hire A Copywriter

A content writer writes to inform. A technical writer writes to explain. But copywriters sell. Below are three reasons when you should hire a copywriter:

1. If you need to drive website traffic

It starts with driving traffic to your website, an effective copywriter writes blog posts, pillar pages, articles, landing pages, service pages, product pages, FAQ pages and other web pages that rank at the top of search results for the keywords you are targeting. 

These types of pages generate the most traffic.
 

2. If you need to generate leads

Driving traffic to your website isn’t just about increasing your monthly unique visitors. You need targeted traffic. A good copywriter will help you turn website visitors into leads by writing offers, lead magnets and landing pages that persuade visitors to give you their name and email address in exchange for valuable content.

HubSpot Research found 72% of companies with less than 50 new opps/leads per month didn't achieve their revenue goals, compared to 15% with 51 to 100 new opps and just 4% for companies with 101 to 200 new opps
 

3. If you need to nurture leads

With 79% of marketing leads never converting into sales a lack of lead nurturing is the common cause of this poor performance. (Source: MarketingSherpa) This is where good copywriters can help. They can write a series of follow-up, lead-nurturing emails with helpful, educational, and differentiated content which educates your lead and adds value. 

Effective lead-nurturing content moves leads to the next step. 

A DemandGen report found that nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. And sales leaders – CSO Insights - found that companies that excel at lead nurturing have 9% more sales reps making quota.

It’s time to start nurturing.