7 Reasons You Should Hire A Copywriter - Even If You Can Write
Updated: Aug 8, 2021
Are you getting the best ROI from your writing? Do you put more pressing issues on hold whilst you finish that article, landing page, or case study?
A copywriter’s job is to write. They write to get attention, to communicate, and to persuade prospects to buy your products or services. And their obligation is to do this at the lowest possible cost – advertising is not about creativity, it’s about salesmanship.
“When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.” – David Ogilvy
Here are 7 reasons why you should hire a copywriter:
They can save you time
They can increase leads
They can sell without being “Salesy”
They can write for Google
They can make your business stand out
They can keep your message clear and concise
And they are versatile
Save You Time
If you’re like most business owners you have too much to do and not enough time. Utilising the skills of someone who writes for a living will allow you to focus on other issues you keep putting on hold.
And as a professional they don’t need managing. Their communication should clear and concise, you should know what stage the project is at. And more importantly, they should deliver on time, and on budget.
The more you get to know and trust your copywriter your ROI (return on investment) will increase, as they better understand your business, your prospects, and your core customer.
Increase Your Leads
Persuasive writing requires a good understanding of your prospect and core customer. Knowing their needs and motivations. Their emotions. Copywriters understand this, it allows them to speak their language. Your content will connect and convert them much more easily when you speak their language.
“Human behaviour flows from three main sources: desire, emotion, and knowledge.” – PLATO
The resulting copy will increase conversion and click-through rates of your website, landing pages and emails. Copywriters focus on your core customer, on delivering value, and showing that you have the solution to their problem.
Sell Without Being “Salesy”
Who wants to be sold to? It’s an unpleasant experience and one your prospects will avoid.
Copywriters understand that your prospect cares about themselves and their problems not how great your business is. They spend more time showing prospects that you understand them and that you have a solution to their problem.
Selling is about investing the time to connect and engage with your prospects. You don’t want to be pushy. You need to take time to build trust. To understand your prospects sales cycle, and their buyer persona.
A skilled copywriter will gently persuade and convince your prospect to take the next step. To contact your business.
Write For Google
Writing for Google means writing for people first, Google second. That’s important to note because you should be providing great content. Content that’s both relevant and shows your authority. Skilled copywriters will think of Topic, not Keyword when they’re writing.
“75% of Internet users never scroll past the first page of search results.”
Google ranks its SERP (Search Engine Results Pages) by looking for relevance, crawlability, engagement and authority. Technical SEO experts will assist you with building an SEO campaign but Copywriters should be skilled enough to ensure that only one identified keyword is targeted per topic page with 10 to 20 ancillary keywords scatter throughout that page.
There are other factors related to ‘Relevance’, or On-Page Optimisation, that should be considered, for example:
Keyword Use & Density
Writing for Google can be complicated but shouldn’t have to be. A copywriter will create great content first. Content that’s relevant to your prospect and shows your authority. Then they will address additional ‘On-Page Optimisation’ elements to ensure you’re getting noticed.
Make Your Business Stand Out
Standing out in a crowded market place isn’t easy. But copywriters can help you achieve this by focussing on what makes your business unique. This can be done by asking the right questions, by talking with your existing clients, by reading through testimonials.
A skilled copywriter will dig to find your uniqueness in the market.
They will then use this to show why prospects should contact your business, not your competitor. A copywriter can provide you with a different perspective of your business and your prospects. Giving you the edge over your competitors.
Keep Your Message Clear And Concise
A copywriter will keep your message clear and concise. This means they stick to one idea, thought, or topic when they’re writing. Too many messages or ideas will confuse your prospect. They understand your prospect has limited time and doesn’t want to have to figure out what you’re trying to tell them.
They tell them what you’re going to tell them. They tell them. Then they tell them what they’ve just told them.
A copywriter will keep your message clear. They will keep it concise.
Copywriters are able to adapt their writing and marketing skills to B2B and B2C in any industry and format (print or online). But the best copywriters select a niché and work only in that area. That doesn’t mean if you asked them to write for a different market wouldn’t be able to. A skilled copywriter would apply their skills to deliver targeted content that gets results in any market or industry.
I’d love your thoughts and feedback - I don’t get better without it so post your comments below.
If you think my copywriting skills could benefit your business let’s schedule a time to talk.
Thanks for taking the time to read!