Overloaded? No time to write it yourself? Or, know what you want to say but don’t know how to say it?

Busy Office

I’m a lead-gen and web copywriting specialist. I write emails, newsletters, web pages with search engine optimisation (SEO), landing pages, articles, blogs, and case studies that turn prospects into sales.

If you need to generate more leads. Book more meetings. Convert more visitors. Improve your page rank on Google. Increase your email click-through and open rates then I'm the freelance copywriter who can help.

Imagine generating more leads and closing more deals. Your SERP rankings are improving. Your bounce rate is dropping. You finally have some time to step back out of the details and focus on big-picture strategy. Getting the right help has turned your stressed, overloaded team into a well-oiled sales and marketing machine.

I'm a copywriter who's uniquely qualified to help companies, like yours, survive and thrive in today's markets because of my unique experience. I've been a buyer. I've been a seller. And I know how to dig deeper to understand your prospects' challenges.

By combining my writing skill and sales ability with marketing know-how and product knowledge I deliver effective, persuasive, and results-driven copy. On-time. On-budget. Guaranteed.


If you need great copy that gets results - click below to get things rolling.

Mikah Pettersson-Fox.jpg

Hi, I'm Mikah

I have 20+ years of business experience working for various organisations including a Deloitte Fast 50 Professional Services company, SaaS and Technology companies, Consumer Retail and several entrepreneurial businesses across multiple industries.


Over the years my titles have included Operations Manager, Business Development Manager, Technical Sales Rep, Customer Experience Manager, Product Manager, Marketing Automation Manager, and even Executive Chef (that's a story for another day).


I started FoxWords Ltd so that I could use my writing skills, sales ability, and marketing experience to increase sales and improve ROI for my clients. I write emails, newsletters, landing pages, web content optimised for search engines (SEO - which will get you found on Google,) articles, blog posts, and case studies mainly for the software, technology, health and wellness industries.

Being a life-long learner I keep up with my professional development, below are several diplomas and certificates I have attained:



To find out more about the services I provide my clients click the link.

If you need sales copy and content marketing that turns prospects into sales qualified leads then I'm the copywriter to contact.



I write emails, newsletters, web pages with search engine optimisation (SEO), landing pages, blog posts, and case studies.

Image by Edho Pratama

Web Content & SEO - Say What About Google?

I write entire websites, from your homepage to the services page, landing pages, pillar pages and your contact page.

Each page will be crafted to contain high-quality content that shows expertise, authority, and trust (EAT) that your visitors, and Google, expect. Your content will educate, add value, and encourage them to take the next step. 


By having effective SEO and Sales-Conversion copy throughout your site you will drive traffic, convert visitors and ultimately increase sales.

Image by Patrick Fore

“When you advertise fire-extinguishers, open with the fire.” 

- David Ogilvy



"I engaged Mikah to write content for my website which was under development. He did a phenomenal job with the content which is well researched, SEO friendly, and also provided the layout which will generate leads and attract more traffic. He kept me informed of the progress of the project...


...I will definitely recommend him and would love to work with him again."

Amit Khurana - Director - Clarificient Inc

“Mikah has an excellent handle and understanding of a business, how it functions and how it works. His identification of what needs to be undertaken and is required to grow the business to the next stage is very in-depth. He takes a personal interest in his client's business, is readily available and his insights, knowledge and experience are invaluable If you want to take your business to the next level, talk to Mikah"

Heath Johnstone - Director - 5 45 Global Ltd

"I had the pleasure of working with Mikah for over a year. He built strong relationships with his clients and provided them with the right digital marketing solutions based on their business needs. In addition to going above and beyond for his clients, he was a loyal and strong team player."

February Jameson - Marketing Manager